Moket Mania
Friday, December 14th, 2007
Just wanted to blog a bit of appreciation for Dale Rankine‘s eSeminar on Club Moket yesterday. Anyone languishing (as I have from time to time) in the question of “ok, I spent a ton of non-billable hours making a really cool Flash Lite app, now how do I SELL it?!” should do themselves a favor and jump over to Moket and see what he has been putting together to help independent Flash developers get their wares out there in the market.
I’ve been following Moket for a while, and it’s great to see them poised to bring Flash Lite into the mainstream market. I remember a couple years ago, when Flash Lite 1.1 was getting rolling, I for one had the feeling that things were going to “take off”. It hasn’t, unfortunately, at least for small developers, for a variety of reasons. But the one that Dale has identified and looks to solve with Club Moket, may be the biggest — no easy path to market. Just start going through the Verizon, Qualcomm BREW certification, testing, cataloguing process and you’ll see what I mean. This is not necessarily to point fingers and assign blame, just to make the observation that this problem hasn’t had many clear solutions, for quite a while now. And Moket is at least one company that is trying to resolve this issue.
The success of any aggregator of content is based on the quality of the content, and so far Moket seems to be putting high quality content into their “Moket Content Network” to make that success possible. The filtering of quality content is something often overlooked by many companies, driven by the very understandable temptation to get as many titles out there in their catalogues as possible. But the result can be an overwhelming mess of low-quality content, preventing most users from a good experience, and finding the true gems in that mess. So good to see Moket choosing the right path to avoid this pitfall.
If you haven’t checked out Moket, I recommend it highly to any Flash Lite developer who has a serious goal of taking their applications to market. You can request their information kit on the site. And if you want to help Dale spread the word, he has some little widgets/snippets you can add to your blog/site. Contact Dale for that info, or Dale if you read this please comment with a link for folks.
